Intro to Crowdfunding

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What is Crowdfunding?

“Crowdfunding” as a term is the combination of the words “crowdsource” and “funding.” Put simply, it is the act of raising capital through multiple individual contributions.

What makes crowdfunding different?

Unlike other traditional funding sources, crowdfunding campaigns allow creators to accept funding from potentially unaccredited individuals without allowing contributors control over company decisions, and without having to repay interest on a loan.

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How Does Crowdfunding Work?

Crowdfunding works by collecting multiple individual contributions from the “crowd” — a public collection of contributors that can be reached via crowdfunding platforms, social media, or other sources. There are several online crowdfunding platforms and funding portals available to support fundraising efforts.

Why Use Crowdfunding?

Crowdfunding is not for everyone, but if you think your project will appeal to the public and you are willing to engage with the community, it is very easy to get attention on social media and attract brand ambassadors and contributors to your fundraising effort. There are risks and benefits associated with crowdfunding.

Considerations Before You Launch

Before deciding if crowdfunding is right for you, there are several factors that should be considered. From public reporting requirements to budget calculations to community engagement and more, view our nine key considerations before starting a crowdfunding campaign.

How to Launch a Campaign

Launching your crowdfunding campaign involves planning several details before you even submit an application. Calculating your target goal, determining the type of raise, and choosing a platform are only the beginning of launching your campaign. Let us walk you through the steps of planning a crowdfunding campaign.

What Makes a Successful Pitch Video

Pitch videos are often one of the first interactions you have with your potential contributors on crowdfunding platforms. Build your “crowd” by getting them excited about your mission and your story with a compelling pitch video. The most successful pitch videos have common characteristics that contribute to their success.

Reg CF Advertising Restrictions

Equity crowdfunding is regulated by the Securities Exchange Commission, and has specific restrictions on when and how companies can promote offerings made as part of Regulation Crowd Funding (Reg CF). Violating these regulations can incur penalties and result in your filing being rejected.

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